Social Media Calendar: Kickstart Your 2021 Marketing

Kickstart your 2021 with a successful content plan to compliment your social media strategy.

Staying ahead of the game, getting organised and planning in advance is key to social media success. It is important to ensure you have regular content going out to keep your audience interested in the message you are wanting to convey.

Struggling for Content Ideas?

If you are stuck for content ideas here are a few ideas to kickstart your plan:


  1. Think about your seasonal campaigns. For example, Valentine’s Day is approaching, depending on your business, you may have content surrounding this theme.
  2. Case Studies and Reviews. You need to demonstrate to your audience and potential customers that your business is 5* and should be their go-to. Think about sharing some Google reviews, Facebook reviews and case studies over the next few months.
  3. Blogs and Guides. As a business owner, you will be an expert in your field. Why not share this knowledge with your audience in the form of blogs and guides. You can then schedule this content to share on your social media platforms.
  4. Get involved in the latest trends. Is there something going viral in your industry, get involved! Not all content on your social media platforms should be sales. Your audience will want to see you staying on trend, being current, but also being real and having a bit of fun.
  5. Know what your audience are sharing. Use tools such as Google Trends to see what your audience are searching on Google. Then share content on social media relating to those searches. This allows you to stay up to date with the latest conversations.
  6. Don’t forget important dates. National holidays and awareness days relevant to your audience are important. It demonstrates that your business has more depth than just making money. Some good resources include Public Holidays Global and National Day Calendar.
  7. Weekly Hashtags. Get involved in weekly posts such as #motivationmonday #toptiptuesday #throwbackthursday and so many more. However, ensure that your content is still relevant to your target audience.

Content Calendar

Make sure you stay organised and plan your content well in advance. It is also important that you schedule your content to ensure you don’t forget to share vital content. You can use scheduling tools such as Hootsuite or the Facebook Creator Studio. If you are unsure of how to use the Facebook Creator studio, check out our guide on how to schedule Instagram posts using this tool.

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