Website Design | SEO | Website Monitoring
Website Redesign for Metal Fabrication Company
Client
Formet Fabrications
Services
- Website Redesign
- Website Copy
- On-Page SEO
- Website Photography
- Website Monitoring
Overview
Formet Fabrications faced challenges with their previous website, which was overly simple and offered limited details about their services. A major barrier was the inability to update content internally, leaving the team feeling restricted and without control over their own platform. To address these issues, we designed a modern, visually appealing website that clearly showcases their full range of services. Most importantly, the new site empowers Formet Fabrications with easy content management, ensuring they can keep information current and maintain full control moving forward.
Design Features
Case studies
To showcase Formet Fabrications expertise and the clients they work with, we introduced a dedicated case study section. This feature acts as a portfolio, allowing the team to add new case studies whenever they complete a project they want to highlight. Each case study includes high-quality images of bespoke work and detailed technical information about the job. This gives potential clients a clear view of the services in action, helping them make informed decisions before enquiring.
Plant List
To further highlight their capabilities, Formet Fabrications wanted to include a detailed plant list on the website. This section outlines the industry-specific equipment and tooling they use, reinforcing their technical expertise. In addition to informing potential clients, the plant list also supports SEO efforts by incorporating relevant keywords related to their machinery and services.
Website Photography
Authenticity was a key goal for the redesign, so we focused on creating a library of in-house photography. Instead of using generic stock images, we arranged a professional photoshoot to capture the team at work and the quality of their finished projects. These high-resolution images provide visitors with a genuine insight into the business, building trust and showcasing the craftsmanship behind every job.