Website Design | SEO | Website Monitoring 

Website Redesign for Air Conditioning Company

More About Websites

Client

AAC Southern Ltd

aacsouthern.co.uk

Services

  • Website design and development
  • Website copy
  • On-page SEO
  • Website monitoring

Overview

AAC Southern Ltd’s website was outdated and lacked the functionality and SEO foundation needed for growth. The refresh aimed to modernise the design and improve usability. Additionally, we optimised the site for search engines. By updating content, streamlining navigation, and applying SEO best practices, we created a platform that looks professional and drives visibility and conversions.
Get a Quote

“Dani and the team at Scorpio Digital are fantastic and go above and beyond.

Marketing for air conditioning seems like a dull subject, however the Scorpio Digital team manage to make exciting content and regular posts alongside creating and managing a professional website that is informative and helpful for anyone looking for details on air conditioning.

They have been amazing for me and my business as the marketing, social media and the website was left by the wayside before them. It now looks modern and is updated regularly with our most recent works and information.

The Scorpio Digital team is always in contact with me including face-to-face meetings where they show me the current works in progress and we look through to ensure that I’m happy with all the updates.”

Dan Sykes

Director, AAC (Southern) Ltd

Design Features 

Get a Quote Page

To capture high-quality leads, we introduced a bespoke Get a Quote page . The form is simple and user-friendly, reducing friction for potential customers. Key fields include name, contact details, required services, and referral source. These details ensure accurate lead tracking and provide valuable marketing insights. As a result, this feature enhances the customer journey and helps AAC Southern refine future strategies.

Targeted Service Pages

To strengthen SEO and improve user experience, we separated services into individual pages. Each page focuses on a specific keyword, such as “air conditioning installation.” This ensures visitors find relevant information quickly. Additionally, this structure boosts search visibility and supports targeted advertising campaigns, driving qualified traffic to the site.

Case Studies Section

We added a dedicated Case Studies section to showcase AAC Southern’s work and build trust with prospective clients. Furthermore, this section acts as a strategic SEO tool. It allows us to target location-specific keywords such as “air con installation in Littlehampton” and “air conditioning in Lancing.” These efforts have already delivered strong results, with AAC Southern ranking highly in both map listings and organic search for competitive terms.

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