The Tarring Club is a sports and social club based between West Worthing station and Worthing station. It was established as a working men’s club back in 1907, but is not recognised as a social club. It survived being bombed in the second world war, with the building being reduced to rubble, but the flagpole still standing.
- Design, development and copywriting
- Events import from Facebook
- Website monitoring
- Branding, including logo and colour scheme
Design and Development and Copywriting of the Website
When redesigning the website, it was important for the new website to be more user friendly for new visitors to become members or find out more information.
The old website was also behind the times with a lack of mobile optimisation mixed with an increased use of mobile devices. This was proving to be an unsuccessful combination. Therefore, we ensured the website was fully responsive, correctly scaling to each device.
Facebook Events Import
As a social club, The Tarring Club have a lot of events going on each month. The process of creating events to display on both Facebook and the website was time consuming for Steve, and there needed to be a quicker, more automated solution.
As a result, we implemented an automated Facebook event import on the website. This meant that every time an event was added to the Facebook page, it would also display under events on the website. This saved a lot of admin work and ensured each event received as much marketing exposure as possible.
Similarly to many businesses, The Tarring Club are continuously looking for new members in order to grow the club. Therefore, we created a bespoke SEO strategy for the club, analysing the keywords most suitable in order to climb the rankings. Gaining a higher position on search engine results pages such as Google, would increase the visibility of the website, driving more traffic and gaining more potential members of the club.
Monitoring The Tarring Club Website
As the website is linked to the Tarring Club Facebook page, it was really important that the site remained updated and secure. We provide website monitoring on a daily basis, ensuring the site is always safe and accessible to members as well as non members. It was also important to protect the website against hackers as there is a downloadable membership form. If this were tampered with it could affect those downloading it. Therefore, it is our job to ensure the website is healthy and working.
On the old website, The Tarring Club didn’t have a logo that stood out and looked welcoming. Originally it was plain text in a dated shade of brown. Steve asked if we could design a logo that showed when the club was established and incorporated a colour scheme similar to that of a pool table. We chose the two contrasting shades of green, one looking almost black, against the dark maroon to represent similar colours to that in a game of pool. The contrast between the red and the green also stood out. Despite looking modern with a new text, the classic greens and maroon maintain the history of the club.
the layout of the logo was also important. For printed materials, the full logo is used, including on the website. However, on the uniforms won at the club, the logo has been simplified to ‘TTC’ in order to not look too make it easier for printing.