FL Nails is a mobile nail technician business run by Francesca, and based in Bognor Regis. In order to make booking easy for customers, it was important to Francesca that there was a simple and easy-to-use booking process. Having a bespoke website also provided another platform to showcase the excellent work FL Nails produces.
- Design and development
- Online booking
- Copywriting and SEO
- Branding and brand guidelines
Website Design and Development
When creating the FL Nails website, getting strong imagery, along with a typical feminine design was important in order to attract the right audience. Once the audience had been captivated by the content on the website, it is then important that it is easy and simple for the user to book an appointment which is why we created an online booking feature. The best part about this feature is that Francesca has full control over the bookings meaning she can manually approve whether the bookings can be done at that time etc.
The online booking module was designed with exact timings of each treatment meaning that if Francesca wanted to auto approve bookings, there would be no overlapping in schedules. We set up this module so that customers had the choice of creating an account or signing out as a guest. This is also something that can be customised. The options when creating thing online booking system are endless, meaning it can suit any business with a booking requirement.
Copywriting and SEO
The beauty industry is very competitive, meaning it was more important than ever for FL Nails to stand out. This is where bespoke copywriting and SEO came into play. Francesca wanted content written to entice her audience into booking. We created this content with a friendly, welcoming tone, similar to that of one you would expect to find in a beauty salon.
As Francesca is busy with her nail business, she doesn’t have the time to monitor the website on a daily basis. Therefore, we have taken the task off her hands. We check for broken links, malware, general health, as well as downtime and updates. By doing so, we ensure that the FL Nails website is continuously ready to welcome new customers.
FL Nails were looking for an elegant, professional logo which portrayed a feminine touch. Therefore, we went with a simple design with a soft grey and pink colour scheme. When finalising the logo, we provided FL Nails with logos that were the correct sizes for social media. This meant they were ready to be uploaded straight away as profile pictures.