Website Design | SEO | Website Monitoring
Civil Engineering Website Redesign
Client
Land and Power
Services
- Website Redesign
- Website Copy
- On-Page SEO
- Website Monitoring
Overview
Land and Power’s website needed a complete refresh. The old site showed outdated information and services. It was also difficult for potential customers to navigate. To solve this, we redesigned the website to clearly display all services and make it easy for leads to get in touch. The new design focuses on clarity, user experience, and conversion.
Design Features
Service Pages
Land and Power operates two main departments: Civils and Electrical. The branding was already established, with green representing Civil’s and purple representing Electrical. When designing the new website, we used these colours to highlight each department clearly. Every service page featured the correct colour scheme, making it easy for visitors to identify the right department. We also created a simple, user-friendly menu for smooth navigation. Dedicated service pages for each offering allowed us to target specific keywords, improving SEO and helping potential customers find the information they need quickly.
Accreditations
Trust is essential for a civil and electrical contracting business. To build credibility, we displayed the most important accreditations in the footer of every page. However, there were too many to fit in one area, so we designed a separate page to showcase all accreditations in detail. Each accreditation included a link to the official website, adding authenticity and transparency. This approach reassures visitors that Land and Power meets industry standards and strengthens confidence in their services.