Website Design | SEO | Website Copy

Cheerleading Website Design

More About Websites

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Client

Smart Cheer

smartcheer.co.uk

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Services

Website design and development
Website copy
On-page SEO

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Overview

When Smart Cheer, a cheerleading team based in Bognor, West Sussex, launched their business, they needed a strong online presence to attract new members and promote their classes. We designed and developed a responsive, user-friendly website that not only showcased their services but also supported their growth goals. The site included essential features such as a free trial booking form, a dedicated classes page for easy navigation, and on-page SEO to improve local search rankings. This strategic approach ensured Smart Cheer could effectively reach their target audience and build a thriving cheerleading community.

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“Dani managed all of our digital marketing, from building and designing the website, to organising our annual tryouts event. Every detail is considered from social media content to poster designs. She brings new and innovative ideas to the team in order to expand our program. I would highly recommend Scorpio Digital to any business.”

Ben Barnard

Director, Smart Cheer

Design Features

SEO

To enhance the website’s visibility and attract local audiences, we prioritised local SEO strategies. This involved incorporating targeted keywords such as “Cheerleading teams in Bognor” and the broader term “cheerleading teams.” These optimisations have proven effective, as the website currently ranks first on Google for these keywords within the West Sussex area. By focusing on relevant search terms, we ensured that prospective cheerleaders and parents searching for local teams could easily discover the site.

Classes Page

We developed a dedicated “Classes” page to showcase the range of sessions offered by Smart Cheer. This page not only improves user experience by clearly presenting class options but also supports SEO efforts by incorporating additional keywords related to each service. Furthermore, the structure of this page future-proofs the website, allowing for scalability, such as creating individual pages for each class in the future, to enhance both search rankings and navigation.

Free Trial Form

A key feature of the website is the inclusion of a free trial booking form, designed to streamline the onboarding process for new cheerleaders. The form captures essential details such as emergency contacts and medical information, ensuring safety and preparation for coaches. This functionality benefits both prospective members and their parents by providing a simple, user-friendly way to register interest, while also equipping the coaching team with the necessary information to manage trials efficiently.