Podcast Creation | Logo Design | Social Media Managment
Cheerleading Podcast
Client
Cheer: The British Way
@cheerthebritishway
Overview
Tori Rubin, Co-Host of Cheer: The British Way and Owner of Unity Allstars, is on a mission to elevate the sport of cheerleading beyond the stereotypes. Through her #NotJustCheer campaign, Tori explores the powerful impact cheerleading has on personal development, especially the life skills it instills in children that carry into adulthood and careers. When Tori shared her vision of spreading these positive messages, we knew a podcast would be the perfect platform to bring her voice to a wider audience. This is what led to the creation of Cheer: The British Way with co-host Ant Ridgway.
Development & Implementation
Set Up
We began by creating a logo that reflects the all-star cheerleading industry, ensuring the podcast had a strong and relevant visual identity. This branding step was essential for establishing a recognisable and professional image. Following this, we set up podcast channels across major platforms including Amazon, Spotify ,Apple and YouTube
Podcast Filming
On the day of filming, we provided full creative direction and managed the production of each episode. Our role is to ensure that filming ran smoothly, the hosts feel supported, and the content stays aligned with the planned structure. We also monitor timing to keep episodes within the target length, maintaining a professional and polished flow throughout the recording process.
Podcast Marketing
With the episodes approved, we shift to marketing and distribution. We published the podcast across all relevant platforms and created engaging social media content on platforms like TikTok, FaceBook, Instagram, to promote each release. This includes teaser reels, launch announcements, highlight clips, and quote graphics designed to capture attention and grow the podcast’s audience. Our marketing efforts ensure that the podcast not only reached its target listeners but also built a strong and active community around the brand.
Podcast Planning
Planning is a critical part of the process. Before each studio day, we hold Teams meetings to discuss episode topics and identify potential guests. From these discussions, we create detailed podcast planning documents outlining the structure of each episode, key talking points, and suggested questions for guests. These plans are then transformed into prompt cards, providing hosts with clear guidance during filming and helping maintain focus on both content and timing. Finally, we book a professional podcast studio to ensure a high-quality recording environment.