Rebrand | Logo Redesign

Cheerleading Logo Redesign

Client

Smart cheer
smartcheer.co.uk

Services

  • Rebrand including logo design and fonts 

Overview

Smart Cheer, a long-established cheerleading team based in Bognor, recognised the need for a refreshed visual identity that better aligned with the dynamic and spirited nature of the cheerleading world. To achieve this, they sought a rebranded logo that would modernise their image while staying true to their roots. The redesign focused on incorporating more contemporary fonts that reflect current design trends, yet preserved the bold, iconic style synonymous with cheerleading culture, striking a balance between tradition and innovation.

“Dani managed all of our digital marketing, from building and designing the website, to organising our annual tryouts event. Every detail is considered from social media content to poster designs. She brings new and innovative ideas to the team in order to expand our program. I would highly recommend Scorpio Digital to any business.”

Ben Barnard

Owner & Head Coach, Smart Cheer

Logo Redesign

The complete logo redesign for Smart Cheer retained the iconic ‘SC’ initials to preserve brand recognition, while infusing it with a vibrant cheerleading aesthetic. To capture the energy and sparkle of the sport, the new design featured star motifs and glitter-inspired graphics, visual elements that are not only emblematic of cheer culture but also easily translatable into physical embellishments like rhinestones and diamantés on uniforms and merchandise. A bold, attention-grabbing font was chosen to ensure strong visual impact, enhanced further by gradient that open up creative possibilities for specialty printing techniques, such as silver screen printing on apparel.

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