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Cafe Website Design

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Client

Rustic Roots Eatery

rusticrootseatery.co.uk

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Services

Website design and development
Website copy
On-page SEO

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Overview

Rustic Roots was a brand-new healthy-eating café opening in Portsmouth, with no existing online presence. Our goal was to create a website that not only introduced the brand but also communicated its core values of health and sustainability. The site needed to showcase essential information, including the story behind the business, a detailed menu of food and drinks, and insights into their trusted suppliers, highlighting the café’s commitment to sourcing responsibly and promoting a wholesome lifestyle. By combining thoughtful design with clear, engaging content, we aimed to build a website that reflected Rustic Roots’ ethos and provided customers with an inviting, informative experience from the very first click.

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Design Features

Menu Page

To showcase Rustic Roots’ food and drink offerings, we designed and developed a dedicated menu page that reflects the café’s healthy and vibrant brand identity. The layout was crafted for easy navigation, ensuring visitors could quickly explore the variety of options available. To maintain accuracy and avoid frequent updates, we intentionally excluded pricing details, as these can fluctuate based on seasonal availability and supplier costs. This approach allowed the menu to remain visually appealing and informative without compromising on relevance or usability.

SEO Strategy

To ensure the website attracted the right audience, we implemented a targeted SEO strategy focused on both local and niche keywords. Given the café’s Portsmouth location, we optimised for terms such as “healthy eating café” and “café in Portsmouth”, alongside broader phrases relevant to health-conscious dining. This approach significantly improved visibility, with the site ranking #1 for the search term “cafes in Drayton Portsmouth.” By combining keyword optimisation with clean site architecture and engaging content, we created a strong foundation for ongoing organic growth.

Local & Sustainable Suppliers

Highlighting Rustic Roots’ commitment to sustainability was a key priority in the website design. On the About Us page, we created dedicated sections for each supplier, providing transparency and reinforcing the café’s values. These sections not only credited the suppliers but also explained why they were chosen, emphasising the importance of sourcing locally and responsibly. By showcasing these partnerships, the website builds trust with customers and positions Rustic Roots as a brand that prioritises ethical and sustainable practices.