Cheerleading Website Redesign
Client
Unity Allstars
www.unityallstars.com
www.unityallstars.com
Services
- Website redesign
- WordPress website builder
- Set up and integration of WooCommerce online shop
- Website copy
- On-page SEO
- Image editing
Overview
Unity Allstars, one of the UK’s most established cheerleading programmes, approached us with a clear and time-sensitive goal: to redesign and rebuild their website in preparation for their 20th anniversary season. Their existing platform, built on Wix, lacked the flexibility, professionalism, and user experience required to support their evolving brand and growing community. This case study explores how we delivered a comprehensive cheerleading website redesign migrating Unity to WordPress, integrating e-commerce functionality, and optimising their digital presence for performance and growth.
Design Features
WooCommerce Online Shop Integration
To support Unity Allstars’ growing merchandise needs, we implemented a fully customised WooCommerce online shop within their new WordPress website. This e-commerce solution allows the team to sell a wide range of products including official uniforms, training kits, and branded merchandise directly to athletes, parents, and supporters. This integration not only streamlines the purchasing process but also creates a new revenue stream for the programme, helping them scale operations and serve their community more efficiently.
Contact Form Integration for Trial Enquiries
To simplify the process of recruiting new cheerleaders, we developed tailored contact forms that allow prospective athletes, or their parents, to request specific information about upcoming trials. These forms are strategically placed throughout the site, particularly on pages related to team registration and programme details. By integrating these forms, Unity Allstars can efficiently manage trial requests, reduce administrative overhead, and provide a smooth onboarding experience for future team members.
